EXACTLY; i think they would have sold more if they were still "Pegged".After the reset, I thought my local WM wasn't going to carry them. I couldn't even find them in clearance. A few weeks later, their (small) selection turned back up. In the town next door, their reset doubled their M2 Stock, including haulers and lifts, plus a not inconsiderable 1:24 selection.
I think the two price points on M2 cubes hurts them, too. We as collectors know that the drivers are cheaper than the rest, but when Aunt Lucy goes to buy a car for her nephew, see 3:88, and it rings up at 5.88... It doesn't help that the kids go through the aisles, trashing them out, so that the drivers are mixed with the others (and with Jada Lo-Pro's which are packaged similarly), and no one knows which item is priced at what point.