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The Upper Deck Company LLC, aka as Upper Deck or as Upper Deck Authenticated Ltd. in the UK was formed in 1988, as a private company primarily known for producing trading cards. Their headquarters are located in Carlsbad, California. The also made sports related items - figurines and die-cast toys. They also had exclusive agreements to make memorabilia (under the brand name of "Upper Deck Authenticated") with sports superstars such as Michael Jordan, Tiger Woods, LeBron James, Ben Simmons, Wayne Gretzky, Connor McDavid and Serena Williams.

Under the Upper Deck Entertainment name, they also make card games such as World of Warcraft.

In the early 2000s, they purchased the Fleer brand and its White Rose Collectibles line.

Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
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