Finally watched this last night. Gretchen Mol couldn't be more appealing in the title role. She manages to put across in every moment of her performance the vitality, joy and innocence that made the real Bettie Page so memorable in photographs and on film. Good casting all around - including Lili Taylor as Paula Klaw, Sarah Paulson (Deadwood) as Bunny Yeager, and David Straithairn as Estes Kefauver. The movie has a great visual look, jumping between Black & White and the vivid Color of 1950s Pin-Up photography, as well as an effective and memorable soundtrack of pop music from that era. Bettie's story is told with great respect and affection - and with a story arc that may be surprising to some. The final denouement could have come off as heavy-handed or insincere - but it is handled with just the right touch of intelligence, sensitivity and humor. It's the perfect "ending" - to a story that didn't end, of course. If you're a Bettie Page fan at all, I highly recommend this movie.