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Located in La Quinta, California, Simple Wishes introduced their made in China micro sized toy cars called "Phat Boyz" in February 2003. A slogon on the packaging states 'They're Phlat, Phat and Phast!"

This models were 'tooned in appearance, being almost as wide as they are long and having lowered roof lines. They were generally offered in (2) or (3) blister carded sets and play sets with interlocking streets and buildings.

Many imitator brands quickly followed, such as the "Flatz Cars" line distributed by Agglo.


Known castings ( Neither of these is listed on the the card back list of castings shown below, so there may yet still be others.)

1971 Dodge Challenger
1959 Pontiac Bonneville



Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
 

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