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Based in Oakland, New Jersey, Russ is a maker of novelty gift items, including stuffed animals, diecasts, erasers, figurines, greeting cards, mugs, picture frames, and stationery products at retailers around the world.

One product offered was a group of pull back cars. A black Volkswagen beetle with rubber tires and white wheels and a dark blue window piece is a known example. A sticker label with a UPC code and the company name.

Another are car shaped erasers.

Most of their products are sold at gift store type shops.



Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
 
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