Well I can't speak to what guys were doing at the Birds, but I wouldn't bother replacing the rotor more than once per season.
I was worried about the field strength myself about a year and a half ago so I tested it. I compared the flux(measure of field strength) of a rotor that had been used for 1 4 minute run to a rotor that had been run weekly for about 10 months. The difference in field strength was a bit less than 2% which is within the acceptable tolerance range for the magnet material itself, so effiectively there was no difference.
This was done with the old bonded rotor that ran much hotter than the new sintered rotor. The new rotor would be even better.