All I hear about lately is the increasing price of diecast. I grew up in the 60's with Hotwheels. If I remember the price of a car was around 79 cents. Johnny Lightnings were probably about the same. Minimum wage here in Canada was about that according to a friend who is older than me and was working. So basically you had to work one hour to buy one car. We here are now paying $4.99 for a Johnny Lightning while minumun wage is around $8.00 an hour. Over priced. Hardly. Prices of everything have increased how many times over the past 30 years. Most people think diecast should always sell for around a $1.00. I guess these people are still buying new cars for around $3000.