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Motormax is the parent company name of their two primary diecast brands of Red Box and Motormax Toys. They specialize in manufacturing highly detailed collectible die-cast and plastic models and model kits of various officially licensed vehicles in various scales. Most models are the traditional 3" (1:64 scale range), but their Premium Edition is in 1:18 scale. They also make model cars and motorcycles in other scales such as 1:12, 1:24, 1:48, and 1:72. They also make model airplanes, helicopters, and ships as small as 3" to as large as 29" in length.

Intially, known as Red Box Toy Factory Ltd of Hong Kong, they had taken over just the Zylmex brand line up from Zyll in 1995.

In 1997, after Zyll went completely out of business, they are probably the same Hong Kong based company who aquired Zyll's remaining assests and created Motormax Toys. At the same they also establishing a USA distribution office located in Ontario, California.

Their earliest series release was called "Super Wheels" and used ex-Zylmex castings. The next group of castings (as of 2006) fell primarily into their '1/64 Premiere Diecast Collection Set' and had newer MB type wheel sets. They continued to use plastic base plates.

A series of fricton pull back trucks were then released called "Racer Trucks". Other series were "Flip Cars", "Super Bikes", "Construction", "Big Rigs", "Commando Force", and "Farm Set".

In the USA, their "Fresh Cherries" series is probably the best remembered castings produced for American distribution. Models were made in both 1:24 and 1:64 scale sized series.

They also made assorted "Airport Playsets" for many established airlines.

Dollar General has used Motormax castings in their house brand offerings.

Walgreens also issued them for a time in their "Speed Wheels" brand as "Drag Race Set".

Other USA marketers were Kaybee Toys' "Hot Zone", K-Mart, Target, Toys R Us' True Heros, Walmart and Zainy Brainy.

Seperate distribution companies were in place for the United Kingdom and Walmart Canada.

Carrefour (?) distributes MotorMax vehicles under the Speed Track series packaging and name.

In Holland, Edocar used Motormax castings contractually labeled as Edocar on the base as part of their own offerings.

In the mid 2000s, East West Distributing Co were distributing Motor Max made launcher type castings.

Around the mid 2000s, Motormax revived the Galgo brand name and logo to distribute their own castings in Argentina. They also provided (?) a PT Cruiser casting used by Jada for their first diecast key chain offering as a new company.

In 2002, they made the castings for the "City Wheels" series issued by Greenlight. Also based in Indiana, but in Greenfield, the Novelty Inc company distributed Motormax castings in 2002, including (?) the PT Cruiser.

Some time before 2003, Children' Development Inc, a brand name for Children's Distribution LLC marketed a (5) pack of Motormax castings called "Minds in Motion" to Zainy Brainy stores.

Today, they have 4 production factorys located in Dongguan and Heyuan, China. And 28 distribution association/offices around the world with 4 seperate distribution/associations in the United States - M & J Toys, OK Toys, Toy Wonders, Inc and RBI Toys, Inc. Their corporate headquarters are located in Tsim Sha Tsui East, Hong Kong. And they make an extensive line up of model cars and motorcycles in scales ranging from 1:6, 1:12, 1:18, 1:24, 1:32, 1:48, 1:64 and 1:100. They also make model airplanes, helicopters, and ships. In addition to the 500 different diecst vehicles and model kits they produce, they also have a variety of plastic toy playsets and children’s role-playing toys.

They even have their own YouTube channel Youtube | Motormax.


Known Motormax Series

36 Pc. Car Dealership (Set) - 1:64, 1:72
American Classics -1:24, including Chrysler K- Cars
American Graffiti Series II - 1:18, 1:64
American Graffiti Series III - 1:43
American Legends - 1:24, 1:27
Autocity - Imaginarium - 1:64
Die-Cast Collections - 1:18, 1:24, & 1:64
Fresh Cherries - 1:24, 1:64
Motormax Premium Edition - 1:18
Motormax Speed Track - 1:24, 1:60 & 1:64
True Heroes-(Toys R Us) - 1:100
Hot Zone (K-B Toys) - 1:24 & 1:64



Sourced referenced -

Motormax Toy Factory Limited
https://www.hobbydb.com/marketplaces/hobbydb/subjects/motormax-brand
Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
 
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