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Based in Battle Creek, Michigan the Kellogg's Company issued several different promotions using Hot Wheels, Matchbox and Racing Champions made castings.

In 1995, in conjunction with Albertson's grocery stores, Racing Champions made (4) NASCAR diecast that featured a Kellogg's cereal based character as the primary sponsor logo. These were distributed in a (2) pack blister card offering.

Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
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