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Joy City Industrial Ldt was formed in 1997. Their in house brand is called Automaxx and consists of a range of 1:72 diecast automobiles. Automaxx also has a range of 1:32 and 1:43 scale vehicles. And a 1:12 scale range of Motorcycles.

In 2003, they made castings for a play set distributed by Excite called "Diecast Playset" under their Kidz Fun line.



Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
https://www.hobbydb.com/marketplaces/hobbydb/subjects/joy-city
 
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