1. Do whatever you can to REVIVE THE HOBBY. First, do heavy research to find out what models kids these days (old man term) would actually wanna buy. Then go in debt, if need be, to get necessary licenses. Be as risky and daring with this as they were in '60 with the Frankie idea. Just don't be stupid about it, re: Monster Scenes.
2. Get the best sculpts possible.
3. Get the kits made as nicely but cheaply as possible, which should help...
4. ...get them into as many retail outlets as possible. Somehow, someway, come up with at least one 98 cent kit (okay, maybe not THAT cheap).
5. There is no #5.
6. Hire someone who paints like Bama (no photo boxart)...but DO NOT let the artist misrepresent the kit inside!
6. Assume nothing about the skill level or experience of the customer: include glue, sanding sticks, and acrylic paints in the box. Also have customization tips and ideas...really try to fire up their imaginations; get the kids to actually THINK CREATIVELY for a change). Could even put this stuff on a CD-ROM in every box...have a virtual instruction sheet, along with the paper copy.