At least the coupons keeps the resellers out. We just had a new Hobby Lobby open up and all plastic kits were 50% about a month ago. Overhead some guy and one the clerks working through an order for a large amount of kits that wern't even on the shelves at the time. When she asked him how he was going to build all these kits (primarily Tamiya planes and tanks). He just smiled and said he collects multiple versions of each. Yeah right... probably one of those guys who run an ebay hobby shop.
i love these little sales. at the last one i picked up my nx-01 and a 67 gto (amt kit, blech), this time i got my self a 65 mustang fastback (looks like new tooling too, detail is nice and crisp), an enzo, and a 1/32 revell p-38. they had three nx-01's left, woulda gotten one, but i have no place to put two of em (gotta have somplace for the refit when it comes out). still, for a grand total of $23, thats not too bad.