I remember about 7-8 years ago, a buddy of mine got a pimped up purple covertible caddy, with lace wheels, 1/24 scale. It was a Jada. He said he picked it up in a gas station down in the US. It was in box of 4 (similar to what they sell now).
Approximately 6-7 years ago, at the local Wal-Mart, they had these 1/24 homie style tow trucks, Wild colors and decaling. Wal-Mart sold them for less than $5 and they were all sold out in a week (and they had hundreds of them). I have to wonder if it was a test run or to see how well they would be recieved. It was the first packaged product I ever noticed of Jada. I still have one kicking around somewhere.
JADA TOYS was founded in 1999 and I came to collect them in around late 2001, so I'm not sure what they were doing before that period.
The first JADA casting I ever saw was the 1/24 2000(?) Chevy S10 crew cab mini truck. This was a while before it was used in the DUB CITY line, as this truck didnt have "DUBS", but rather narrow old school saw blades. It was a deep candy purple with cliched tribal patterns seen on many a mini truck in the late 90s.
The first Jada 1/64s I ever saw were the STREET LOW lowriders. There were 8 cars in the assortment, each in 4 different decos/colors. The "rare" ones (1 of 5000 I THINK) had GOLD Dayton style wheels while the "common" versions had CHROME D's instead.
I remember thinking that the gold plating on the wheels was too yellow, so I only bought the chrome versions. Collectable Diecast still has some chrome wheeled versions left, go there and do a search for 1/64 STREET LOW and you'll see the 1/64 57 Suburban, 1/64 Astro Van and 1/64 47 Fleetline.
Like the early 1/24 JADA offerings, I only saw the 1/64 STREET LOWS being sold at truck stops, gas stations and swap meets. I never saw them at the big box stores like Mal Wart or Tar8hit. But quite a while later they began to show up in the KB Toys clearance bin. I don't recall what the price was for the 1/24s, but the 1/64s were marked at 3 for $5. Quite a steal considering the quality, as they included everything I've come to expect from JADA... Metal body and base, lush paint jobs, "rubber" like tires and impressive laser cut wheels.