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In the early 2000s, this City of Industry, California based distribution company was offering key chain type diecasts on a key rack style display called "Beetle Center" with EJ Enerprises marked on the display rack as well.

They were also issuing Welly pull back type cars on a shrink wrapped retro styled black and white packaging at the time.

A Bloomberg listing for EJ Enterprises shows them as based in Maryland as a marketer of semi finished metal products, but whether or not it is the same company is ot confirmed..

Sourced references -

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
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