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Formed in the early 9th (?) century, Chad Valley took its name from the area near Harborne where they began making soft material type toys before World War I.

By World War II, the company switched to wooden instrument cases, barrels, hospital beds, and electrical coils to help the war effort.

After WWII, they returned to making toys in tin plate (pressed steell). They also made board games, book shaped coin banks, model cars, model trucks and plush toys,

In the 1950s, they made diecast cars and trucks in various scales. Many buses in 1:76 scale were also included in their offerings. They also made a miniature "Clockwork" Midget Coach in the 2" scale range.

Joseph (?) and his son Alfred (?) managed the company and received a royal warrant to change its name from "Toymakers to H.M. The Queen" to "Toymakers to H.M. Queen Elizabeth" when Princess Elizabeth accended the throne in 1952.

In the 2000s, they were distributing Maisto made models.

In the late 2000s, they were also selling 'Realtoy' cars under their 'Chad Valley' brand in their stores before they closed in 2008/2009.



Sourced references - @Motorcade

Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers - Sahakangas, Foster & Weber (2006)
https://www.hobbydb.com/marketplaces/hobbydb/subjects/chad-valley-brand?page=2
https://www.hobbydb.com/marketplaces/hobbydb/subjects/chad-valley-book-shaped-money-banks-series
 
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