You can get the nice old Tamiya kit on Amazon brand new, free shipping for $70.
The cheapest I've seen the revell online new in the box is $90
If you shop ebay, you can find the Tamiya 2nd hand (but still new, unbuilt in the box) for as low as $25, heck recently a partially built Bismarck, and unbuilt triptiz sold for about $20!
It all depends on what you want. Want the uber detailed, new kit, and $$ is not an issue, go with the revell.
Want to save some money, and get a kit that fits well, builds relatively easily (although not as detailed as the revell), get the Tamiya.
Want to go dirt cheap, and get a kit to bash into some Sci-fi thing....get the academy, or the lindberg!
I'm never one to discredit old kits, there are some real gems out there....just because it may have a "toy like" feature does not mean its junk...or a toy. There are many cases where the older kits are more accurate (although maybe not as detailed) as the newer kits. For example...the trumpeter USS hornet, nicely detailed kit, but the hull is way off. The old revell box scale kit, although less detailed, is much more accurate in hull shape than the newer more detailed standard scale Trumpeter kit.
The revell Bismarck kit is a gem, but the tamiya still holds up reasonably well, and can be picked up for half the cost if you shop around.
it all depends on what you are looking for.