Target has placed the basic HW's on clearance. They're now .67 each. Target has used the same DPC, 087070682, for a number of years with differing Hot Wheel UPC numbers. The 2007 carded basic HW's have a new UPC number. What this means, of course, is that the 2007 carded basic HW's will be assigned a new Target DPC number. A nice side effect is that pre-2007 carded HW's can't be returned on a Target sales slip where a 2007 carded HW was purchased.