Just thought you might be interested in knowing I sent an email to Mattel using that link. I basically told them how I remembered when Matchbox was THE diecast to collect but how now what you see on the shelves seems to be another version attempting to compete with Hot Wheels. If so, that left me confused - were they trying to create competition against their own brand or did they just not know what direction in which to take the product now that they owned it? Also, with companies like M2 now on the playing field it seemed like it was the time to create a line to compete with them, not the time to be presenting another product that simply competed against their own original Hot Wheel brand. I also said I was sure collectors would be willing to pay for the better quality, as evidenced by the fact that I have over 100 M2s, but only two, maybe, of any current Matchboxes -
- or words to that effect.
This is the response I received:
We're so glad you contacted us about your Matchbox vehicles. We realize life is busy and we appreciate that you took the time to share your thoughts with us.
Our design and engineering teams put a lot of thought and energy into creating an engaging product, and your experience concerns us. We love hearing from our consumers to understand how our products work in the real world. Our team has passed along your comments to our product development group.
We work hard to exceed consumer expectations, and we thank you for sharing your opinions with us.
Mattel Consumer Relations Team