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Discussion Starter #1 (Edited)
Action Performance Companies Inc was founded by Fred Wagenhals in 1992. They were located in Phoenix, Arizona, with an operations office in Charlotte, North Carolina. The had their own promotional division called Action Products Inc that is noted to not be directly related to Action Products International. Action Products Inc produced novelty diecasts of railroad, military and space vehicles with pencil sharpeners built in.

In addition to diecast scale models, Action also designed and produced NASCAR themed apparel and other memorabilia. Including the NHRA, F-1, IRL, IROC, and the World of Outlaws racing series as well.

Action purchased RCI and RCCA in 1994 from the Gill Brothers. In the late 1990s, they also purchased the Revell Racing Diecast Manufacturing division and Revell Collections Division. Essentially, cornering the market in NASCAR diecast collectibles.

Action themselves sourced their NASCAR models from Deles and Early Light in China. Their "Platinum" series were available to non club members and the "Open Hood" models were made exclusively for RCCA club members.

In 2000, Action also purchased the "Winners Circle" band from Hasbro with which they had already held a joint licensing agreement with - to NASCAR. The "Winners Circle" brand was initially a Kenner-Parker labeled brand name under Hasbro.

They also acquired Racing Collectables Inc and their "Collector's Series" and "Legend Series" in the early 2000s.

In 2001, Equity Marketing, offered (5) different NASCAR and F1 race cars made by Action Performance at Texaco gas stations. The castings were a bonus item to the CD-ROM game "Need for Speed Porsche Unleashed".

In 2003, they purchased Funline and their "Muscle Machines" brand of diecast.

In 2005, Action was purchased by the NASCAR conglomerate Motorsport Authentics from nearby Tempe, Arizona. Motorsports Authentics, was operated by a joint venture between International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) and formed Motorsports Authentics from the combined assets of Action Performance Companies Inc and Team Caliber.


(place holder for Minichamps reference?)



Sourced references -

Motorsports Authentics | hobbyDB
Action Performance Companies Inc. | hobbyDB
Fred Wagenhals | hobbyDB
Action-Performance | hobbyDB
The Encyclopedia of Small-Scale Diecast Motor Vehicle Manufacturers by Sahakangas, Weber and Foster (2006)
Action Performance Companies, Inc. | Encyclopedia.com
 

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Discussion Starter #2
While updating the Racing Champions brand association history links they connected back to Action Performance via Racing Collectables. This lead to more overlaps with Hasbro, Kenner-Parker and Revell and their own NASCAR diecast makers history.

This one entry seems to be the gateway through which nearly all previous NASCAR diecast makers eventually passed through on their way to todays current maker(s). Lionel seems to be the only well known name not mentioned.
 
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