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Got some information from a contact at Mattel - a friend of a friend of a friend - that Matchbox is dropping the Fantasy pieces and generics (not all) in favor of returning to the REAL car market. They used the Superfast as a test is my understanding and they have been wildly successful to the point where they are designing a series beyond the 75 originals or a Series II.
The original theory was that Matchbox would be for kids (hence the fantasy approach) and Hot Wheels would be for real cars and collectors. Evidently, that has backfired and now they are somewhat reversing that and moving Matchbox back to realism. YEAHHHHHH!!
Hot Wheels is going toward the more concept and fantasy cars and moving their real cars which they identified as collectors pieces all to the Preferred lines and up. Hence, the good cars will be in the $3 range and greater.
At least we are getting some Matchbox back - will be curious to see what they are going to be doing for castings.
Dip
The original theory was that Matchbox would be for kids (hence the fantasy approach) and Hot Wheels would be for real cars and collectors. Evidently, that has backfired and now they are somewhat reversing that and moving Matchbox back to realism. YEAHHHHHH!!
Hot Wheels is going toward the more concept and fantasy cars and moving their real cars which they identified as collectors pieces all to the Preferred lines and up. Hence, the good cars will be in the $3 range and greater.
At least we are getting some Matchbox back - will be curious to see what they are going to be doing for castings.
Dip