factorydiecast
03-13-2008, 06:04 PM
Here is an update on the Ertl diecast line.
AMT & American Muscle lines come to an end - UPDATE
Auto World (a division of Round 2, LLC) has signed a licensing agreement with RC2/Learning Curve Brands, Inc. of Oak Brook, Illinois. The contract will allow Auto World to produce and market plastic model kits under the well-known brands of AMT, MPC and Polar Lights. Also included are the rights to manufacture 1:18 and 1:24 scale die-cast replicas using the trademarks of American Muscle and Ertl Collectibles. In addition, Auto World will now be handling production of Custom and Premium promotional die-cast vehicles for RC2's current C&P customer base, with sales continuing through established representatives.
Thomas E. Lowe, President and Owner of Round 2, ... states, "Our goal is to bring back many sought after vintage kits of all types from the AMT and MPC tooling banks, some that haven't been available for decades." Further, Lowe states, "2008 is going to be a roller coaster ride for us as we prepare our game plan and get things moving. There is an incredible amount of information to be absorbed and organization that must take place."
AMT & American Muscle lines come to an end - UPDATE
Auto World (a division of Round 2, LLC) has signed a licensing agreement with RC2/Learning Curve Brands, Inc. of Oak Brook, Illinois. The contract will allow Auto World to produce and market plastic model kits under the well-known brands of AMT, MPC and Polar Lights. Also included are the rights to manufacture 1:18 and 1:24 scale die-cast replicas using the trademarks of American Muscle and Ertl Collectibles. In addition, Auto World will now be handling production of Custom and Premium promotional die-cast vehicles for RC2's current C&P customer base, with sales continuing through established representatives.
Thomas E. Lowe, President and Owner of Round 2, ... states, "Our goal is to bring back many sought after vintage kits of all types from the AMT and MPC tooling banks, some that haven't been available for decades." Further, Lowe states, "2008 is going to be a roller coaster ride for us as we prepare our game plan and get things moving. There is an incredible amount of information to be absorbed and organization that must take place."