Someone locally returned some Jada cars to Wal-mart that are in a different colored box with a decal on them saying Hobby Only or Hobby Exclusive, something like that. Anyway I picked up a couple COE's in red and black for $11.88 the same price as there regular JADAS.
Were these more expensive at hobby shops and were these made in less quantities than the retail versions?
They had some of the old Fords as well if anybody needs any I can go back and get them.

Collectiblediecast has them for sale at $12.99. They have the red/black one you descirbe and a green one.
Can't comment on production numbers